A Simple Habit That Matters

One phone call can change someone’s week.

A FAC Friday afternoon call starts with a light – hearted text message using what’s app sent to your phone around 4pm on a Friday – a gentle nudge to make a phone call. The message might include a cheeky comment about the weather or a light take on something in the world.

A FAC is not a meeting or a scheduled catch-up – just a reminder to reach out to someone you care about.

A colleague, a friend, a sibling – someone you haven’t spoken to in a while or someone you speak with regularly. No agenda, no pressure. Just a hello, a moment to connect, and most importantly, to listen.

In a busy world, this small gesture can mean everything. That five-minute call might be the highlight of their week – or yours.

And if you don’t get around to making a call, that’s okay too. Just know someone cares about you.

The Friday Afternoon Call – a weekly gift worth giving.

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A Friday Afternoon Call is exactly what it sounds like - a quick phone call from one person to another as the work week winds down. That's it. Simple, human connection.

On the way home from work, take a moment to connect. The call isn’t about business, though business often comes up. It’s about:

  • Talking with someone
  • Sharing how your week went
  • Talking through challenges
  • Swapping ideas and experiences
  • Celebrating wins - big or small

The call isn’t about business, though business often comes up. Whether it’s five minutes or fifteen, the impact can be lasting.

Every Friday afternoon about 3:30 pm to 4:30 pm a WhatsApp text message reminder is sent out to a WhatsApp group. Usually with a random comment about the week and a message suggesting/reminding you to open your phone.

Pick someone:

  • A mate in the industry
  • A sibling
  • An old boss or colleague
  • An uncle, aunt, or even someone new
  • Real conversations with real people
  • Shared knowledge, advice, and laughs
  • A chance to decompress, learn, and reflect
  • Support from someone who understands your work and life

It's a connection without an agenda. And it can change someone’s day - maybe yours.

The idea started with a few builders calling each other on the drive home. No script, no purpose beyond connection.
Just one builder chatting to another. The calls became a habit. The habit became a network. The network became FAC.

  • It is not a Facebook group - it is a phone call
  • It is not a marketing platform - it is a phone call
  • It is not a "content channel" - it is a phone call
  • It is not a check in - it is a phone call
  • It is not an are you ok call - it is one person calling another…… however conversations and friendships break down barriers and walls you maybe surprised what you will find out about yourself and the people you interact with…

 

Now it’s your turn.
Go on — make the call. And maybe, call someone new.

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